Anton Krugel

Creating an insurance brand that works for Millennials.

Pineapple is, an award winning new app, that is turning the world of insurance on its head with their game changing insurance idea. The app targets Millennial’s, who only trust close friends and family with their stuff. We created the brand purpose of “Surety through collectivity” with the creative idea of an iconic Pineapple that literally opens for conversations.

Since its creation in 2017, Pineapple has already been awarded best Insuretech in the world. They have been accepted into Google’s launchpad accelerator program and won App of the year with MTN in 2018 (Africa’s leading cellular network) amongst other numerous accolades still coming their way.


Client: Pineapple
Agency:  Kore Creative
Design:  Creative strategy, Creative idea, Identity, Visual toolkit, Brand Applications.