Anton Krugel

Creating a kinetic brand for the
next generation.

When Simonis Storm celebrated 25 years of financial excellence in Namibia, they asked, so what next? This lead them to the informed discovery – To generate wealth, one must address the growing wealth gap between generations.

Creative inspiration was drawn from simple DOS kinetics to bring “Enriching Generations” to life – The double SS logo symbolise continues wealth creation, that is passing a wealth legacy from one generation to the next with seamless flow.


Agency: Knowmad
Client: Simonis Storm Securities
Design: Brand Strategy, Creative idea, Identity, Visual toolkit, Brand Applications, Campaign creation, Illustrations.