Anton Krugel

Creating a kinetic brand for the
next generation

When Simonis Storm celebrated 25 years of financial excellence in Namibia, they asked, so what next?  This lead them to the informed discovery – To generate wealth, one must address the growing wealth gap between generations.

Creative inspiration was drawn from simple DOS kinetics to bring “Enriching Generations” to life – The double SS logo symbolise continues wealth creation, that is passing a wealth legacy from one generation to the next with seamless flow.


Client: Simonis Storm
Agency: Knowmad
Design: Creative strategy, Creative idea, Identity, Visual toolkit, Brand Applications.
Creative direction: Monthly brand review and updates