Anton Krugel

The Art of Perfume.

The Perfume Gallery was stuck in the generic perfume clutter, that all look and behave the same. Our task was to shift the conversation from being a price point brand, to something more meaningful. ”The Art of Perfume” allowed TPG to break away from the perfume clutter and become a uniquely ownable “Gallery of perfumes”.

We framed the logo, against the backdrop of a ‘white canvas’ shop with the uniquely created Sapphire blue bottles on display as the iconic brand differentiator.
“Find your perfect expression” is the call to action to distinguish between Amplified and Intimate concentrates in both the physical & digital Gallery exhibition halls.


Client: The Perfume Gallery
Design: Creative strategy, Creative idea, Identity, Visual toolkit, Brand Applications, Campaign Creation.